Cutty is your Grandpa's drink, but the problem with grandpas is that--spoiler alert!--they won't be around forever. So in order to attract a newer, younger audience we decided to give the brand a voice that distinguished it as the Scotch Whisky that never pulls punches and always gives it to you straight.
Simon Candy, Executive Creative Director
Lexi Corn, Associative Creative Director
Tom Durante, Art Director
Patrick Worley, Designer
Teresa Hasala, Designer
Becca Zavorski, Copywriter
I love sour gummy worms.