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Cutty Sark

Cutty is your Grandpa's drink, but the problem with grandpas is that--spoiler alert!--they won't be around forever. So in order to attract a newer, younger audience we decided to give the brand a voice that distinguished it as the Scotch Whisky that never pulls punches and always gives it to you straight.

Posters

COasters

shelf-talkers

window decals

truck wraps

Iris Worldwide
Simon Candy, Executive Creative Director
Lexi Corn, Associative Creative Director
Tom Durante, Art Director
Patrick Worley, Designer
Teresa Hasala, Designer
Becca Zavorski, Copywriter

I love sour gummy worms.