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Lamborghini introduced the new Huraćan as an evolution of the legendary Gallardo. And with the exquisite addition to the marquee came a website, direct mail, and digital communications tailored to current and prospective Lamborghini owners. The pieces targeted to current owners featured a lenticular to add a layer of interest, while new prospects received content based on the role numbers play in the world of Lamborghini.

Current owners

New Prospects

Iris Worldwide
Simon Candy, Executive Creative Director
Lexi Corn, Associative Creative Director
Teresa Hasala, Designer
Patrick Worley, Designer
Becca Zavorski, Copywriter

I’ve talked my way out of two speeding tickets.