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Iris has been working with Zaxby's since 2015, but to a lot of the individual restaurant owners, what we do is all very mysterious. For the annual Licensees Conference, Zaxby's wanted us to remedy this by demonstrating to restaurant owners why and how their brand and marketing team works with Iris to help make their business more successful. So, we made a video that explains how an advertising agency works its magic to help them sell more indescribably good chicken.

Iris Worldwide
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Patrick Worley, Designer
Michael Keenan, Experience Design Lead
Paul Clark, Developer
Becca Zavorski, Copywriter

I think Harry Potter is kind of a big baby.